Program

Wednesday, May 23, 2001

NA-YGN and the Future of the Industry

Angie Howard of NEI provided an overview of the current state of the energy industry with a focus on nuclear issues. It highlighted opportunities and identified challenges for nuclear interests in the future.

Undine Shoop and Paul Wilson gave an overview of NA-YGN and shared with the group NA-YGN's vision in the current and future nuclear environment. They emphasized the need for NA-YGN to exist and grow into a positive voice for changing the way the public and industry insiders view nuclear science and technology.

Communication is Key to Our Success

Maureen Brown of Nuclear Management Company emphasized the need for effective communication in our industry and how targeted communications can make a difference in public opinion and perception. It addressed issues such as message development techniques, utilizing stakeholders, and developing communications within your company.

Keynote Speaker - Tools for Effective Communication

Communications expert Beverly Silverberg focused on ways to communicate your message and target your audience. She provided a general overview of the avenues to explore when crafting your message that transcends gender and age and helped identify communications goals.

The Nuclear Regulatory Commission

The Honorable Jeffrey Merrifield, Nuclear Regulatory Commissioner, shared his insight on industry communications from a regulatory standpoint. The Commissioner discussed why good communication between companies and the NRC benefits everyone.

The Media & You

NEI's Steve Kerekes discussed national media strategies such as the different forms of advertising, letters to the editor, internet polling, op-eds, and personal inteviews. The session explored innovative methods to communicate and connect with your audience.

Networking Reception

6:00-7:30 PM

Thursday, May 24, 2001

Networking Breakfast

8:00-8:30 AM

Break Out Sessions - Take NA-YGN Home With You

Starting a NA-YGN Chapter in your Company

Starting a NA-YGN Chapter in your University

Starting a NA-YGN Chapter in your Community

Wrap Up _ Adjourn

Tour "A" - All Aboard the NRC Bus!

Tour the Nuclear Regulatory Commission Incident Response Center located in Rockville, MD.

Tour "B" - All Aboard the Dominion Bus!

Plant tour to Dominion's North Anna Site located 1 hour south in Virgina.